when building worlds to house our digital selves, minimalism quickly crushes our individuality and leads to the kind of blah undifferentiated landscapes of shopping malls, corporate office parks, and many of today’s social networks
On day one, a bootstrapped company sets out to make money. They have no choice, really. On day one a funded company sets out to spend money. They hire, they buy, they invest, they spend. Making money isn’t important yet. They practice spending, not making.